YTD Paid Media Conversion Rate
0 %
Industry avg. is 3%.
Cost per sale in 2020
$ 4000
Industry average for 2020 was $12,000.
Wow Wow Hawaiian Lemonade
Focused Thinking. Sunny Outcomes.
Born in the farmers markets on the island of Oahu in 2012, what was once a small lemonade trailer on Maui, Wow Wow Hawaiian Lemonade has grown into a thriving franchise concept with locations quickly sprouting up on the mainland. Still true to their island roots, Wow Wow Hawaiian Lemonade is bringing the spirit of aloha to more communities than ever before.
As an emerging brand, Wow Wow Hawaiian Lemonade wanted to grow their customer base and bring their unique drink concept into an untapped mainland USA market. To do this, it required introducing their brand to ambitious first-time and multi-unit investors who were looking for a never-before-seen concept with tons of growth potential.
That’s where our smarts lead to more for this emerging franchise.
We built a marketing plan that took advantage of various tactics to attract eyeballs and get people talking about the brand. This included:
- Highly targeted priority markets with digital campaigns to increase awareness and introduce the Wow Wow Lemonade brand to potential investors
- Leverage numerous industry trade publications to promote key targets in the restaurant and franchise industry
The Brand
Born in the farmers markets on the island of Oahu in 2012, what was once a small lemonade trailer on Maui, Wow Wow Hawaiian Lemonade has grown into a thriving franchise concept with locations quickly sprouting up on the mainland. Still true to their island roots, Wow Wow Hawaiian Lemonade is bringing the spirit of aloha to more communities than ever before.
The Challenge
As an emerging brand, Wow Wow Hawaiian Lemonade wanted to grow their customer base and bring their unique drink concept into an untapped mainland USA market. To do this, it required introducing their brand to ambitious first-time and multi-unit investors who were looking for a never-before-seen concept with tons of growth potential.
That’s where our smarts lead to more for this emerging franchise.
The Strategy
We built a marketing plan that took advantage of various tactics to attract eyeballs and get people talking about the brand. This included:
- Highly targeted priority markets with digital campaigns to increase awareness and introduce the Wow Wow Lemonade brand to potential investors
- Leverage numerous industry trade publications to promote key targets in the restaurant and franchise industry
With an emerging brand, it is often difficult to find true partners who can not only get results but understand your brand. Hot Dish is one of the best firms I have worked with, and they have a vested interest in our success. It is obvious from the top down how much they care about their clients.
Tim Weiderhoft
Chief Executive Officer, Wow Wow Hawaiian Lemonade
Hot Dish Client Since 2019
Explore Case Studies
BoeFly
Standout branding. Accelerated impact.
Rebranding at the speed of financial technology.
Gather & Spruce
Timeless tools. Inspired design.
Rebranding a leading kitchen and bath design agency in Denver.
Want to see our smarts in action?
Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.
"*" indicates required fields
