lower cost per sale than the industry average*
10 %
increase on lead quality
0 %
Express Employment Professionals
International Marketing.
Improved Leads.
Express Employment Professionals is the standard-bearer for franchising. As an international leader within its respective industry, Express is also an overall top franchise opportunity with over 800+ locations spread out over 5 countries (US, Canada, South Africa, Australia, New Zealand).
While Express has been a top franchise for years, the brand still had its sights set on growth. With more North American locations on their radar, as well as aspirations for expansion in Australia and New Zealand, Express needed to find a way to reach prospective Franchise Owners while avoiding an influx of low-quality leads.
To help Express meet its goals for expansion, Hot Dish developed clear reasons to believe, expectations, and requirements to activate this message throughout its website and other marketing channels. Through robust testing and ongoing optimizations, we were able to fine-tune our marketing initiatives to ensure the right candidates were converting off the lead form.
With market-specific strategies that speak to the needs of those prospective Franchise Owners, Express was able to grow in new markets, bringing its impressive brand to untapped territories.
The Brand
Express Employment Professionals is the standard-bearer for franchising. As an international leader within its respective industry, Express is also an overall top franchise opportunity with over 800+ locations spread out over 5 countries (US, Canada, South Africa, Australia, New Zealand).
The Challenge
While Express has been a top franchise for years, the brand still had its sights set on growth. With more North American locations on their radar, as well as aspirations for expansion in Australia and New Zealand, Express needed to find a way to reach prospective Franchise Owners while avoiding an influx of low-quality leads.
The Strategy
To help Express meet its goals for expansion, Hot Dish developed clear reasons to believe, expectations, and requirements to activate this message throughout its website and other marketing channels. Through robust testing and ongoing optimizations, we were able to fine-tune our marketing initiatives to ensure the right candidates were converting off the lead form.
With market-specific strategies that speak to the needs of those prospective Franchise Owners, Express was able to grow in new markets, bringing its impressive brand to untapped territories.
*Franchise CPS average according to Franchise Update Media
Hot Dish has been instrumental in Express attracting new franchise buyers. Their knowledge, strategy and tactics have led to more of our target audience seeing our brand and showing interest in becoming franchise owners. We could not ask for a better partner.
Vinny Provenzano
Senior Vice President of Global Franchising, Express Employment Professionals
Hot Dish Client Since 2019
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