Fran Brand Data Results Leads Focused

Our focus has an effect on franchising. We’ve worked to reshape the franchise category while shaping our client partners’ franchise brands. We generate more qualified leads and grow revenues while tracking the data to increase brand success.

How We Do It

We start smart to deliver results. It’s that simple. Our process, and the expertise behind it, is what makes what we do unlike any other advertising and marketing agency. Each step is essential in creating smart and engaging solutions—customized to meet your needs. The end result is known as The Hot Dish Effect™.

+ Hot Dish Effect

Understand

Understanding the Gaps:
Building a strategic toolbox.

Design

Design With the End in Mind:
Craft creative that is smart and stands out. Devise custom marketing and media plans. We go to work.

+ Hot Dish Effect

Activate

Driving 3 Key Moments of Truth:
Creating and deploying brand tools, sales tools, national and local media.

Optimize

Optimize with Room to Grow:
Monitoring results, obsessing over data, creating performance summaries and proactively bringing ideas to improve.

What We Do

As a full-service FranFocused™ and BrandFocused advertising and marketing agency, we’ll create your brand strategy and creative for your campaign – and then we’ll place it where it will have the most impact. Whether you’re looking to market to potential franchisees, employees, or consumers, we know how to market franchise brands and speak a language that sparks conversations and drives results.

Strategy

Smart Start

Brand Strategy
SEO Strategy
Marketing Plan
Media Plan & Buying
Persona Development
Journey Mapping
Messaging Plans
Employer Brand Strategy
Employer Value Proposition
Recruitment Marketing

Data-Mine

Research & Analytics
Target Audience Interviews
Audience Insights

Creative

Brand Tools

Brand Identity & Guides
Content Development
UX/UI Design, Web Design
Photo & Video Production
Ongoing Website Support

Omnichannel Solutions

Naming and Logo Development
Integrated Campaigns
Landing Pages
E-blasts
Content Strategy & Blogs
Virtual Presentations
Direct Mail
Retail & POS Materials
Trade Show & Materials
Vehicle Wraps
Out of Home

Marketing

National & Local Media

Search Advertising (PPC)
Display & Remarketing Ads
Social Media Marketing/Advertising
Radio, TV & Print Advertising

Performance Dashboards

Monitor Results
Data Analytics & Analysis
Performance Summaries

Improvements

A/B Testing
Campaign Optimizations
Conversion Rate Optimization

Transform your local marketing with our one-stop, self-serve platform. No more rogue, off-brand marketing or bloated media budgets. Franchisees can target custom audiences with on-brand creative and optimized media buys.

Want to see our smarts in action?

Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.

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