Contact Us

800 Washington Ave. N
Suite 205
Minneapolis, MN 55401
Tel. 612.341.3100
Fax. 612.341.0555
info@hotdishad.com

Job Opportunities

We're always looking for talented individuals to join the ranks at Hot Dish. If you think you have what it takes, please send your résumé and work samples to us at jobs@hotdishad.com

Strategic planning meeting with your Corporate Team

  • Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats)
  • Prepare a "Hot List" that defines key messaging and serves as a blueprint for creative and media strategy
  • Brand Circle, a document that defines the What, How and Why of brand and focuses on the emotional connection in the buying process
  • Conduct franchisee interviews, if applicable, in order to learn from the people running the business every day
  • Define competitive landscape
  • Store visits, if applicable, in order to experience the brand firsthand
  • [NEXT]
  • Look-Alike modeling that provides valuable consumer data from an existing customer data base
  • Custom research, if applicable, either quantitative or qualitative
  • Syndicated research from a source like MRI to gather generalized consumer data
  • Organic research from internet, magazine, industry sources
  • [NEXT]
  • Conduct a marketing audit of existing materials
  • Develop a marketing plan that outlines tactics and costs
  • Develop a media plan based on strategy, budget, and goals
  • Develop creative executions that get results (60% of success derives from powerful creative)
  • Set up unique tracking by tactic
  • [NEXT]
  • Put the marketing plan into effect and monitor results by tactic during the campaign
  • Launch the media plan
  • Launch creative executions in multiple media platforms
  • [NEXT]
  • Performance summaries
  • Optimization recommendations

Download the full process in pdf form.