December is a great time to look back on the past year and look forward to what’s on the horizon. Here at Hot Dish, we’re taking a moment to review all that we achieved in this year and gearing up for what’s sure to be an incredible 2025.
7 is our lucky number
We’re proud to say that Entrepreneur magazine named our agency a Top Franchise Supplier in the Marketing category in 2024 for the seventh year in a row. This award recognizes our commitment to our clients and the high-quality work we do every day. The honor is extra special because it’s based on the results of an annual survey of franchisors. There’s no better endorsement than one that’s given by those in the industry whom we work to support every day.
25 years of industry expertise
In September, we celebrated our 25th anniversary with a two-day, in-person gathering that included workshops, dinners, a boat ride and plenty of team building. We’ve grown from our very first franchise client, Wicks ‘N’ Sticks, to over 500 brands served. Our unique connected brand strategy spanning B2B, B2C and B2E combined with our signature FranFocused™ + BrandFocused approach has made us an industry leader. We’re looking forward to 25 more years of driving franchise growth and igniting success for franchise brands.
2024 by the numbers
Our team put our smarts to work to drive results in 2024 through data-driven marketing and creative campaigns for franchises like Freddy’s Frozen Custard, Cinnaholic, Corporate Image Group, Mrs. Fields, TCBY, Green + The Grain, Shipley Do-Nuts and Smashburger. Together we:
- Signed 12 new clients
- Launched 3 new websites and 9 landing pages
- Positioned 14 brands
- Wrote 53 blogs
- Achieved an agency-wide CPL of only $75.1 Hot Dish clients, on average, see a CPL that is 72% lower than the industry average of $270.2
- Helped our clients garner over 32,000 leads. Of these, 37% came from our paid media campaigns and 48% were financially qualified.1
- Celebrated 11 years of incredible partnership with Tropical Smoothie Cafe, helping the brand grow from just 200 locations to 1,500 in 2024.
- Launched a new website for Medi-Weightloss that brings together a new creative concept and upgraded technology. A smart SEO strategy boosts organic search results and refined navigation makes it easier for customers to find and book an appointment online.
- Developed a connected strategy that included creative, messaging, targeting and media to increase awareness and booked appointments for Any Lab Test Now. This approach drove a 48% increase to the site we launched in 2023, contributing to a remarkable 515% increase in online bookings this year.
How can we help your brand?
As the top franchise marketing agency in 2024, Hot Dish is ready to partner with you to ignite success in the New Year. Just fill out the form below to get the conversation started and get ready for an amazing 2025.
Sources:
1 Jan-Nov, 2024
2$270 per 2025 Franchise Update Media Annual Franchise Development Report
